Effective Online Global Brand Protection and Sales Channel Strategy have little to do with the strength of your brand, the number of eCommerce professionals hired, or a robust corporate strategy. The effectiveness has everything to do with using proven tactics and processes.
Our engagements have proven time and time again that in an ever-evolving global e-commerce environment, three common factors are critical among companies that successfully protect their brands. They include:
Having refined this process through over 19 years of experience, H&A utilizes this process to help clients through problems caused by those selling and diverting their products without authorization. This includes the identification of unauthorized third-party (3P) sellers and other known DBAs (doing business as) they use; clarifying authorized sellers; shutting down counterfeit operations; providing data for potential legal action and much more.
We approach brand protection holistically, from a review of your fundamental agreements, processes, and activities of distribution, to educating invested stakeholders and continuing through disrupting unauthorized sellers that tarnish the brand image and divert business revenue.
The game of the Whack-a-Mole approach will do little to solve your problems on a long-term basis. It is our mission to help your organization put into place a firm foundation to solve these issues for today and tomorrow.
At Howell and Associates, we specialize in cleaning up distribution channel compliance and improving product distribution. Because there is no “one size fits all” or “silver bullet” solution, we customize our processes to a brand’s particular needs employing mythologies that reduce or even eliminate unauthorized product sales. In a typical engagement, we may utilize all or some of these processes below. For example, we:
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