Let’s start a true “Brand Protection Basics” conversation this morning, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation to ask any a few simple questions before even starting any brand protection discussions; What are your overall goal(s) with your brand protection program?How will […]

Trademark Protection, a Key Part of Any Success. Developing a product, starting a business, getting the word to potential customers, all of this is work, hard work. Your life becomes part of your business. But, success brings attention, and attention brings imitators, knockoffs, people who would dilute the value of your brand. Trademark Protection is […]

Global Online Brand Protection Basics: “Brandjacking” The term “Brandjacking” was originally coined by MarkMonitor in 2007. Brandjacking is as common to the web as identity theft is for those outside the web. Just like everyday consumers, corporate brands are prone to attackers who could use their reputations for financial gains or damage their reputation for other malicious […]

Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation to ask any a few simple questions before even starting any brand protection discussions; What are your overall goal(s) with your brand protection program? How […]