Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation…
Global Online Brand Protection Basics: “Brandjacking” The term “Brandjacking” was originally coined by MarkMonitor in 2007. Brandjacking is as common to the web as identity theft is for those outside the web. Just…
Trademark Protection, a Key Part of Any Success. Developing a product, starting a business, getting the word to potential customers, all of this is work, hard work. Your life becomes…
Let’s start a true “Brand Protection Basics” conversation this morning, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation…
How to have a True Successful Global Online Brand Protection & Channel Compliance Strategy! Over the last few years, I have been tactfully but aggressively speaking to “Brand Protection Basics”…
Online Brand Protection Basics Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I always…
Online reseller agreements are a way of preventing unauthorized sellers from selling your products on marketplaces like Amazon, eBay, and Walmart. These agreements are between the original manufacturers of a…
What is a trademark? A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller’s products and distinguish them from the products of another. 15…
Take Control. Restrict, Protect and Grow! Whether a manufacturer brand wants its products to be offered on Amazon or not, their products will most likely end up being listed on…