Distribution Strategy

Without distribution, a brand or business could not get its products to market.  But, the same life-blood distribution system that sustains a brand or business also often generates the unauthorized sales that disrupt normal sales and operations. A company’s distribution strategy can directly impact the brand’s ability to control unauthorized sellers, enforce MAP policies, and increase sales via e-commerce channels.  At H&A, we teach brands best practices to avoid distribution pitfalls and improve distribution strategies in both traditional brick-and-mortar and eCommerce operations.