EPISODE PREVIEW: Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series of the Channel Mastery podcast. Today you’ll hear from David Howell, managing director of Howell & Associates. David specializes in brand protection in today’s multi-channel marketplace. His firm devises and executes strategies that protect global brands and intellectual property from infringements and violations. He counts many outdoor brands as clients and has a booming business due to the myriad of 3P selling challenges being faced by brands on marketplaces like Amazon.


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