Counterfeiting is by no means a new threat to brands, manufacturers, and consumers, but it is a growing global problem. With statistics showing that counterfeit goods cost the global economy more year on year, it’s essential to be aware of the scale of the issue, the impact of counterfeiting, and ways we can tackle this […]
I wanted to share a Q&A session from a past webinar I hosted/moderated. Many might find this helpful and if you happened to attended this Webinar, you will defiantly appreciate the information. Please note that this is not intended as legal advice and conversational only, one should consult an attorney for specific UMAP, IMAP or […]
Take Control. Restrict, Protect and Grow! Whether a manufacturer brand wants its products to be offered on Amazon or not, their products will most likely end up being listed on the platform by third-party (3P) sellers. The reality is that anyone that has access to product inventory can create a listing on Amazon and start […]
If you’re a manufacturer, retailer, or any other brand that sells things online, then you need to concern yourself with MAP Policies – or MAPP for short. This is an acronym that stands for minimum advertised pricing policies, and they play an essential role in the online universe. Essentially, the minimum advertised price refers to […]
What is a trademark?A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller’s products and distinguish them from the products of another. 15 U.S.C. 1127. For example, the trademark “Nike,” along with the Nike “swoosh,” identify the shoes made by Nike and distinguish them from shoes made by other […]
If you’re a manufacturer, retailer, or any other brand that sells things online, then you need to concern yourself with MAP Policies – or MAPP for short. This is an acronym that stands for minimum advertised pricing policies, and they play an essential role in the online universe. Essentially, the minimum advertised price refers to […]
Online reseller agreements are a way of preventing unauthorized sellers from selling your products on marketplaces like Amazon, eBay, and Walmart. These agreements are between the original manufacturers of a product and third-party sellers. It’s vital that you have one of these in place, and here are basic 7 tips to help you write the […]
Here at Howell & Associates, we deal with many manufacturers that have authorized and unauthorized selling of our client’s products. This causes a lot of confusion thanks to the first sale doctrine and the many laws surrounding it. Today, we want to take a deep dive into this doctrine, exploring what it is, and addressing […]
Online Brand Protection Basics Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation to ask any a few simple questions before even starting any brand protection discussions; What are your overall goal(s) with your […]
How to have a True Successful Global Online Brand Protection & Channel Compliance Strategy! Over the last few years, I have been tactfully but aggressively speaking to “Brand Protection Basics” and the key strategies to fight bad faith activity online. I understand the term brand protection today is vague, from domain names, intellectual property infringement, […]
