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Brand Protection

March 28, 2021
Replacing Frustration with Success – How to Truly Cleanup Online Marketplace Sale Channels.

This article was co-authored with Whitney Gibson, a Partner at Vorys, Sater, Seymour and Pease LLP. Lately, I have received many questions and some curiously raised eyebrows regarding my decision to join a large law firm this past year. After all, I’m not a lawyer, and I’ve typically worked with brand protection technology and investigation […]

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March 28, 2021
Online Global Brand Protection & IP Basics – 101 if you will….

Let’s start a true “Brand Protection Basics” conversation this morning, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation to ask any a few simple questions before even starting any brand protection discussions; What are your overall goal(s) with your brand protection program?How will […]

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March 28, 2021
Stop Brand Dilution NOW!

Trademark Protection, a Key Part of Any Success. Developing a product, starting a business, getting the word to potential customers, all of this is work, hard work. Your life becomes part of your business. But, success brings attention, and attention brings imitators, knockoffs, people who would dilute the value of your brand. Trademark Protection is […]

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March 28, 2021
I got Jacked! – Brand Protection Basics “Brandjacking” What Happened?

Global Online Brand Protection Basics: “Brandjacking” The term “Brandjacking” was originally coined by MarkMonitor in 2007. Brandjacking is as common to the web as identity theft is for those outside the web. Just like everyday consumers, corporate brands are prone to attackers who could use their reputations for financial gains or damage their reputation for other malicious […]

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March 28, 2021
5 Ways to Make Your Products Harder to Counterfeit

The fashion industry has been dealing with counterfeiting for over a century but it’s only been in the last decade that online markets and modern manufacturing have made it possible to counterfeit almost anything. And the counterfeiters are out there. If you haven’t found a counterfeit variation of your branded products being sold on eBay […]

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March 28, 2021
Uncovering the Unknown – The Virtual Deficiency Check

In the last year, more and more of the brands I consult with started to noticed a surge in products that are not meeting their standards; being sold as legitimate and sanctioned, online. These unauthorized sales are causing a host of issues, ranging from illegitimate warranty to market dilution with severely under-priced goods, and many […]

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March 28, 2021
Protecting Your Brand in Online Marketplaces. Is it Possible?

New study shows that discount shoppers are more inclined to buy counterfeit merchandise. Keep in mind that we are going to talk about the possibility of counterfeits within these marketplaces and not channel management. I will go into channel management this week that will focus on Third Party sellers and selling outside the proper channel, […]

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March 28, 2021
Brand Protection 101 – Online Global Brand Protection & IP Basics – A 101 Course

Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I always feel it’s my obligation to ask any a few simple questions before even starting any brand protection discussions; What are your overall goal(s) with your brand protection program? How […]

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March 28, 2021
Webinar Helps Businesses Avoid Losses from Unauthorized Third-Party Sellers on Amazon.com

Meridian Idaho – Tuesday, March 6, 2018 – Leading Brand Protection and Channel Compliance consulting firm David G Howell & Associates is hosting an educational webinar with Amazon Expert, Tall Ridge to help businesses secure their sales and distribution channels within the Amazon.com marketplace. Ultimately, your brand on Amazon will or currently is suffering from […]

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March 28, 2021
Effectively Combating Counterfeit Sales on Amazon.com and Other Top Online Marketplaces

E-commerce experts predict that online sales will account for more than $4 trillion of all retail transactions by the year 2020. This represents close to 15 percent of all projected retail sales for that year. As the industry anticipates this explosive growth, online retailers must build up their defenses against unauthorized third-party sellers who undermine […]

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Howell and Associates
At Howell & Associates, we utilize a Holistic System of Brand Protection and eCommerce. From creation to completion, we teach brands how to build brand protection programs that lead to significant amounts of revenue saved each year.

6700 N. Linder Road Suite 156-171, Meridian ID 83646-6066

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info@dghassociates.com

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(208) 340-5866

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THE RISE OF THE GLOBAL COUNTERFEIT IN OPEN E-COMMERCE –…
Counterfeiting is by no means a new threat to brands, manufacturers, and...
MAP & 3rd Party Marketplace (3P) Seller Questions & Answers…
I wanted to share a Q&A session from a past webinar I hosted/moderated....
Webinar Replay: Restricting Amazon Sellers | The Only True Long-term…
Take Control. Restrict, Protect and Grow! Whether a manufacturer brand wants...
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