Counterfeiting is by no means a new threat to brands, manufacturers, and consumers, but it is a growing global problem. With statistics showing that counterfeit goods cost the global economyRead More
I wanted to share a Q&A session from a past webinar I hosted/moderated. Many might find this helpful and if you happened to attended this Webinar, you will defiantly appreciateRead More
Take Control. Restrict, Protect and Grow! Whether a manufacturer brand wants its products to be offered on Amazon or not, their products will most likely end up being listed onRead More
If you’re a manufacturer, retailer, or any other brand that sells things online, then you need to concern yourself with MAP Policies – or MAPP for short. This is anRead More
What is a trademark? A trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller’s products and distinguish them from the products of another. 15Read More
If you’re a manufacturer, retailer, or any other brand that sells things online, then you need to concern yourself with MAP Policies – or MAPP for short. This is anRead More
Online reseller agreements are a way of preventing unauthorized sellers from selling your products on marketplaces like Amazon, eBay, and Walmart. These agreements are between the original manufacturers of aRead More
Here at Howell & Associates, we deal with many manufacturers that have authorized and unauthorized selling of our client’s products. This causes a lot of confusion thanks to the firstRead More
Online Brand Protection Basics Let’s start a true “Brand Protection Basics” conversation this evening, something I have been eluding to the last few weeks. To start the conversation, I alwaysRead More
How to have a True Successful Global Online Brand Protection & Channel Compliance Strategy! Over the last few years, I have been tactfully but aggressively speaking to “Brand Protection Basics”Read More
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